Case Study · Fintech

How Yuno turned global payment orchestration into a clear, watchable story.

ClientYuno
IndustryFintech · SaaS
DeliverableExplainer Video
Timeline2 Weeks
Storyboard

From sketch to screen.

Key frames from the Yuno storyboard — the visual blueprint behind the final video.

Yuno storyboard frame 1
Yuno storyboard frame 2
Yuno storyboard frame 3
Yuno storyboard frame 4
Yuno storyboard frame 5
The Brief

When Yuno needed more than technical jargon.

Yuno is a global payment orchestration platform that helps brands like McDonald’s, Rappi, and Viva Aerobus manage payments and unlock new revenue across markets.

The platform was powerful. The tech was advanced. But when it came to explaining “global payment orchestration”, most people got lost.

Anil did not just want another fintech video. He wanted a short explainer that felt modern, sharp, and made the whole idea feel simple for global merchants. That was the brief.

The Challenge

The challenge nobody wants to sit through.

Payment orchestration is highly technical. Behind the scenes, it’s a mix of:

  • Multiple payment methods and providers
  • Different markets and regulations
  • Smart routing and optimization

The video had to do a lot in a short runtime:

  • Educate without turning into a lecture
  • Stay visually engaging and on-brand
  • Speak to business outcomes, not just features

It needed to look like a serious SaaS product, not a generic tech animation.

Our Mission

Make orchestration feel effortless.

“If a busy decision-maker watches this for a minute, will they understand what Yuno does and why it matters?”

That became the north star for both the script and the visuals — every frame had to earn its place.

The Narrative

Turning the message into a three-part story.

After the first call with Anil, we broke the script into a simple narrative flow:

01 · Problem

Fragmented payments

Global payments are fragmented, hard to manage, and leave money on the table.

02 · Solution

Yuno connects it all

Yuno as the orchestration layer that connects everything in one place.

03 · Result

Revenue unlocked

Easier management, higher approval rates, and better revenue.

Design

Designing around the real product.

With the narrative locked, we focused on grounding everything in the actual product. Using Figma-based UI assets, we:

  • Brought in real product screenshots so viewers saw the real Yuno experience
  • Combined screenshots with motion graphics so flows felt dynamic and alive
  • Matched colors, fonts, and layouts to Yuno’s fintech brand
Animation

Animation and feedback loops.

Once the visual direction was set, we moved into full motion:

  • Smooth UI animations that followed the logic of the platform
  • Clear transitions that guided viewers from problem to solution to outcome
  • Storyboard and scene timing adjusted to keep everything tight and engaging
Production

Handling the two-week sprint.

The main hurdle was time. We had a two-week delivery window and late changes to some animation sequences. To keep quality high inside that sprint, we:

  • Reviewed feedback daily instead of waiting for large batches
  • Adjusted transitions and scenes with efficiency in mind
  • Protected visual consistency so the video still felt polished end-to-end
Delivery

The final delivery.

In the end, we delivered a short SaaS explainer that:

  • Clearly introduced what Yuno does and who it is for
  • Simplified “global payment orchestration” into a story anyone could follow
  • Gave sales and marketing a clean, product-grounded asset for presentations and campaigns

It slotted straight into their marketing and became a go-to piece for explaining the platform.

Used HYPHE Motion for a short business explainer video with screenshots and animation. He was very easy to work with and did a great job refining the finished product with minimal direction. Would definitely recommend.

— ANIL SHARMA, YUNO
Takeaway

Why this project matters.

Yuno’s video proved that even the most technical fintech products do not need technical explanations. With a clear structure, real product visuals, and focused motion design, you can take “global payment orchestration” and turn it into a story that clicks in seconds.

Let’s connect — your story could be next.

Tell us about your product. We’ll come back with a concept, a timeline and a fixed quote.